Driving distracted is a factor in over 4 million vehicle crashes in North America each year1.
However, those that haven’t experienced a crash due to distracted driving mistakenly believe that they can multitask behind the wheel.
Auto Dealers Against Distracted Driving aims to educate and encourage behavioural change with drivers at the community level. That’s why this year, every pledge against distracted driving will result in a $1 donation* towards education and research on road safety. Proceeds from the dollar-per-pledge initiative will go to the Traffic Injury Research Foundation (TIRF).
This March, hundreds of dealers across the country will work together to raise awareness of positive driving habits in their local communities. Join them and pledge to take the wheel, not a life.
ABOUT THE TRAFFIC INJURY RESEARCH FOUNDATION.
The Traffic Injury Research Foundation (TIRF) is Canada’s national, independent road safety research institute. Established as a registered charity in 1964, the TIRF is a world leader in research, program and policy development, evaluation, and knowledge transfer.
Charity Number: 108135641RR0001
Source: 1. CAA, 2010 2. Leger Marketing, 2010 3. Strayer, 2007 4. CAA, 2010
*As part of the dollar-per-pledge initiative, LGM Financial Services Inc. will donate $1, up to $20,000, to the Traffic Injury Research Foundation (TIRF).